Vogo Scooter - The Week In On Demand

Uber Jumps Higher and Instacart Is No Longer Whole

This Week In On Demand — Dec. 21, 2018

While you prepare for a relaxing holiday break, app companies are trying to get everything crossed off their checklists before Christmas Day. Here’s what happened this week in on demand.

Vogo Lands $100 Million Investment From Ola

Early in the week, Ola announced they were investing $100 million in India scooter startup Vogo. Ola also participated in the Vogo’s Series A, but the individual investor amounts weren’t made public. Vogo’s also backed by Stellaris Venture Partners and Matrix Partners India.

For Ola, the investment is part of an on-going effort to prevent Uber from dominating the on demand transportation market in India. The country is already Uber’s second-highest grossing market in the world. With the latest investment, Ola will be able to offer Vogo scooter rentals through their rideshare app. They’ve already expanded their offerings to include bike rental and motorbike taxi hires.

Uber Unveils New Jump Bike Design, Gets Self-Driving Approval, and Loses UK Drivers’ Rights Appeal

On Tuesday, Uber showcased their new Jump e-bike model to the world. The latest generation bike is designed for increased durability and enhanced user experience, displaying retractable phone mounts and changeable batteries.


Uber acquired the bike-sharing startup in April, but their movements have been minor until recently. In November, the company launched a large fleet of e-bikes in Seattle, and now, they are reportedly preparing for mass expansions across the U.S., the U.K., and Europe.

Also this week, Uber earned approval from the state’s Department of Transportation to relaunch their self-driving program. Uber halted their autonomous vehicle tests after one of their vehicles killed an Arizona pedestrian earlier this year. Going forward, the company hopes to avoid further safety issues by having two employees in the vehicle, similar to Waymo.

While the rideshare company is making progress with their expansion efforts, Uber received a legal hit in the UK. On Wednesday, a UK appeal court upheld the 2016 ruling that Uber drivers are considered employees and not contractors. As a result, the business is required to provide benefits and meet the country’s minimum wage requirements.

It’s the second appeal they’ve lost with this case, but the fight isn’t over, as they’re expected to make an appeal to the Supreme Court.

Lyft Tussles With Keller Lenkner

It was reported last week that Lyft is facing another lawsuit. A petition was filed in San Francisco last Thursday on behalf of over 3,000 Lyft drivers. The complaint claims that the company has refused to cover private arbitration costs. Coincidentally, Uber faces a similar situation after being hit with over 12,500 driver arbitration demands early this month.

The Plaintiffs firm behind both cases, Keller Lenkner, first filed in October after approaching Lyft for settlement talks, which Lyft rebuffed.

The most recent petition comes two months after the first set of demands were filed, which was almost immediately followed by the company filing a civil suit against the plaintiffs’ law firm, Keller Lenkner.

From Reuters:

Lyft alleged that Keller Lenkner lawyer Warren Postman had been privy to confidential Lyft documents in his previous job with the U.S. Chamber of Commerce’s Litigation Center. Postman, on behalf of the Chamber, had sued to block Seattle from adopting an ordinance that would have permitted drivers for ride-sharing companies to engage in collective bargaining with ride-sharing companies that classified them as contractors. Lyft was not a party in the Chamber case but alleged that behind the scenes, it worked closely with Postman on the case

Lyft has also faced other legal battles this year, including two class action lawsuits. A case involving driver pay was launched in May while another focused on driver categorization hit in November.

Instacart Loses Whole Foods Deal

Late last week, Instacart announced the end of its partnership with Whole Foods. The two companies signed a five-year contract in 2016, giving exclusive delivery rights to Instacart.

But Amazon’s acquisition of Whole Foods in 2017 created tension between the two organizations, as the online retailer has intentions of its own to conquer the grocery delivery industry. Whole Foods’ customers will now have to rely on AmazonFresh for on demand grocery service.

While the news may shock some shoppers and consumers, Instacart has been preparing for the move for months. In fact, the company slashed it’s yearly customer fee in November to become more affordable than Amazon’s Prime membership.

They also closed a $600 million investment round in October followed by a host of big-name team additions. Such steps serve as preparation for both an inevitable Amazon showdown and their anticipated IPO in 2019.

Target Expands Shipt’s Product Offerings

On Tuesday, Target announced expansion plans for its on demand delivery options through Shipt. The retailer acquired the same-day delivery service in 2017, and since then, they’ve slowly broadened their store offerings on the platform to extend outside groceries and include select basics across other departments. But starting in 2019, customers will have the ability to choose products in all major retail categories.

Target Shipt Driveup


While Amazon and Instacart have been sidetracked with each other, Shipt has become a more prominent player in the grocery delivery industry. Since last year’s acquisition, the service has expanded to 200 markets across 46 states. In comparison, Instacart is available in 240 markets, which means Shipt is quickly gaining ground in the industry.

That’s the biggest hits and misses from this week in on demand. Check back next week to find out what last-minute moves the top companies are making before the arrival of 2019.